Local SEO
The Local SEO Playbook for Contractors
Learn how contractors and home service companies can dominate local search results — from Google Business Profile to service-area pages and citation building.
Learn More →Free Guides & Resources
Free Digital Marketing Resources for Local Business Growth
I've put together practical guides, strategy playbooks, and expert insights to help contractors, home service companies, and local businesses rank higher, generate more qualified calls, and win more booked jobs — no fluff, no jargon.
Strategy Guides & Playbooks
I built these resources for business owners who want more qualified calls, leads, and booked jobs — not more marketing jargon. Use them to understand what moves the needle and why.
Google Business Profile
How to Optimize Your Google Business Profile
A step-by-step guide to making your GBP listing work harder — covering categories, photos, posts, Q&A, and review strategy to attract more qualified calls.
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AI Search
AI Search Optimization: The 2025 Guide
Discover how to position your business in AI-generated answers from ChatGPT, Google SGE, and Bing Copilot — and why it matters for your next 100 leads.
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PPC & Google Ads
Google Ads for Home Service Businesses
Cut wasted ad spend and get more booked appointments. We break down campaign structure, keyword match types, and bid strategies built for service-area businesses.
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Web Design
Conversion-Focused Websites That Generate Calls
Your website is your #1 salesperson. Learn the design and copy principles that turn local search visitors into phone calls, form fills, and booked jobs.
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SEO Strategy
Understanding Search Intent for Local Businesses
Not all searches are equal. Understand commercial vs. informational vs. navigational intent — and how to match your content to the searches that actually convert.
Learn More →Topics We Cover In Depth
I focus on the marketing disciplines that drive measurable results for local and regional businesses — the kind that show up as more calls, more leads, and more booked jobs on your calendar.
Local SEO & Google Business Profile
- Ranking in the Google Map Pack for high-intent searches
- GBP category selection and service optimization
- Building consistent citations across directories
- Review generation strategies that drive real calls
Contractor & Home Service Marketing
- Service-area SEO and hyper-local page strategies
- Lead generation funnels built for the trades
- Seasonal campaign planning for HVAC, plumbing, roofing, and more
- Google Ads Local Services Ads setup and optimization
3×Average increase in organic search visibility
500+Local businesses helped across Florida and beyond
92%Client retention rate after 12 months
#1Map Pack rankings achieved for competitive local terms
Ready to Turn Searches Into Booked Jobs?
Put these strategies to work for your business. Book a free consultation and I'll identify the fastest path to more qualified calls, leads, and revenue — tailored to your market and your goals.
No contracts. No fluff. Just a clear growth plan built for your market.